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BTS THE REVIEW(영문판)
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BTS THE REVIEW(영문판)

  • YoungdaeKim
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  • 알에이치코리아
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  • 2019-03-27 출간
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  • 336페이지
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  • 145 X 215 mm
  • |
  • ISBN 9788925566061
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“BTS, a Korean Band Loved by the World”
Professional Critique on the Essence of Worldwide BTS Syndrome and Their Music

When was BTS’ name first known to the general audience in Korea? Was it 2017, when they first won the “Top Social Artist” award at the Billboard Music Awards? Or was it when LOVE YOURSELF 轉 ‘Tear’ ranked atop the Billboard 200?
It was only after BTS’ accomplishment was beyond just “Korea’s first” and “Asia’s first” that the major Korean press began to discuss their name. However, their debut was back in 2014. It was the heyday of K-pop, dominated by artists from the “Big 3” entertainment labels, such as 2NE1, Taeyang, EXO, and Girls’ Generation. BTS seemed to have nowhere to stand. Following their debut as a hip-hop idol, their credibility as an artist faced the fierce siege of hip-hop fans. At the same time, an unexpected twist was waiting for them. The episodes of a reality show that didn’t necessarily target overseas fans were translated and shared by international fans, creating the impetus for the formation of American BTS fans called “ARMY.”
Youngdae Kim, the author of BTS: the Review, is a selection committee member of Korean Music Awards, the only music award in Korea that prioritizes the quality of music in their evaluation. In contrast to other BTS-related publications, it solely focuses on their music. To Kim, the unusual process of BTS’ rise in the U.S. and the following development are quite exhilarating to observe. It is especially striking as someone who knows how the paradigm of pop music is maneuvered through systematic promotions. Without a single song recorded in English, cooperation with international composers and producers at the initial stage of their career, or Korean American or international members who function as mediators on overseas media, BTS has captivated the conservative audience in the U.S. and Europe, and united the ARMYs all over the world. According to the American ARMYs that the author has encountered over the past few years, BTS’ music is “different” to them. What was it that differentiated them?

“I"m the One I Should Love”
The Voice of Sympathy and Empowerment for the Millennial Youth

BTS is arguably the only K-pop group that has embraced the narrative of youth and growth, previously avoided in idol music, as their central concept and identity and integrated them into profound messages and trendy music. Following the School Trilogy, their narrative started to develop solidly through the Most Beautiful Moment in Life series. It differed from the conceptual and fictional world view of existing K-pop idols. They were also distinguished from the American mainstream hip-hop, indulged excessively in self-verification and the narrative of macho swagger. The scorching energy of “Dope” and “FIRE,” the dauntless young musicianship demonstrated in the Cypher series and “Mic Drop,” sharp social critique in “Go Go,” and the despair, sorrow, and hope of the wounded youth in “Epilogue: Young Forever” and “Spring Day” have propelled them over the greatest weakness of K-pop?the limitations of authenticity in message and attitude.
In the end, it’s the music that speaks the most about musicians. People seem to disregard that BTS members are first and foremost musicians. Most of the focus seems to be on their records, sales, and other numerical achievements. The largest portion of BTS: the Review is dedicated to the examination of sixteen albums that BTS has released. Kim analyzed all the tracks in all of their singles, albums, solo albums, and activities in their entirety from scratch. He aimed to elaborate on the meaning and the appeal of their songs in musical terms and to formulate a guide for those who listen to their music for the first time. As a result, this book became a compilation of critiques, reviews, and liner notes. From the QR codes included next to the sixteen album covers, readers can listen to entire albums in sequence as they follow along with the reviews of each track. They can discover a whole new way of appreciating BTS’ music through this multi-sensory experience.

Perspectives on BTS from Experts in Various Fields
The First Complete Analysis of BTS Music

The book also includes Youngdae Kim’s interviews with experts in diverse fields. Bong-hyeon Kim, one of the most well-known hip-hop Korean journalists, discusses BTS as underrated rappers and explains the historical crossroad of hip-hop and idol culture. He provides the musical perspective and context for understanding BTS’ early career. Brother Su, the composer of one of the most signature BTS tracks “I NEED U,” talks about the unique process of making music at BigHit Entertainment as well as the musical talent of BTS members who are involved in the production of their albums. Hyeong-cheol Shin, a literary critic, was impressed with BTS for evoking the universal emotions of the contemporary youth who identify with them, positioning their narrative as the screen for the youth to project their circumstances. BTS’ narrative of growth that overcame numerous hardships and haters’ criticism allowed the fans in their peers to discover themselves in the music, which provided consolation and comfort. The author further explores the heart of BTS phenomenon through conversations with Chang-nam Kim, the Chair of Korean Music Awards Selection Committee, Billboard columnist Jeff Benjamin, popera tenor Lim Hyung-joo who is also a voting member of the Grammys, and Myungji Chae, a fan translator for BTS.
It was only a year ago that they were invited to the American Music Awards as rookie artists and dubbed “the global sensation,” and now the titles have become “the Beatles for the twenty-first century” and “the greatest boy band on the planet.” It is significant that these are genuinely generated by the mainstream western media and not out of national pride of the Korean press. Another vital component to their exceptional accomplishment is the passionate, grass-roots support of their worldwide fans, ARMY.
If you have been wondering why BTS has been achieving such phenomenal success, find out by reading this book and listening to their music. They are shifting the undercurrents of American pop music, which has ruled the global music trend to this day.


목차


PROLOGUE Unraveling the Secret of BTS Phenomenon

Part 1 BTS the Hip-hop Idol
COLUMN 01 The Onset of BTS Phenomenon at KCON 2014
REVIEW 01 2 COOL 4 SKOOL (2013, Single)
Album Review | Track Review Intro: 2 Cool 4 Skool(Feat. DJ Friz) | We Are Bulletproof, Pt. 2 | Skit: Circle Room Talk | No More Dream | Interlude | Like | Outro: Circle Room Cypher | Skit: On the Start Line | Path
REVIEW 02 O!RUL8,2? (2013, EP)
Album Review | Track Review Intro: O!RUL8,2? | N.O | We On | Skit: RU Happy Now? | If I Ruled the World | Coffee | BTS Cypher Pt.1 | Rise of Bangtan | Paldogangsan | Outro: LUV IN SKOOL
REVIEW 03 SKOOL LUV AFFAIR (2014, EP)
Album Review | Track Review Intro: Skool Luv Affair | Boy in Luv | Skit: Soulmate | Where Did You Come From | Just One Day | Tomorrow | BTS Cypher Pt. 2: Triptych | Spine Breaker | JUMP | Outro: Propose
SKOOL LUV AFFAIR SPECIAL ADDITION (2014, Repackage)
Miss Right | Like(Slow Jam Remix)
COLUMN 02 The Evolution of K-pop Idols
REVIEW 04 DARK&WILD; (2014, Album)
Album Review | Track Review Intro: What Am I to You | Danger | War of Hormone | Hip-hop Lover | Let Me Know | Rain | BTS Cypher Pt. 3: KILLER(Feat. Supreme Boi) | Interlude: What Are You Doing Now | Can You Turn Off Your Phone | Embarrassed | 24/7=heaven | Look Here | Second Grade | Outro: Does That Make Sense?
REVIEW 05 RM BY Rap Monster (2015, Mixtape)
Album Review | Track Review Voice | Do You | Awakening | Monster | Throw Away | Joke | God Rap | Rush(Feat. Krizz Kaliko) | Life | Adrift | I Believe
INTERVIEW 01 BTS, the Underrated Rappers _Bong-hyeon Kim, Hip-hop Journalist

Part 2 BTS the New Model of K-pop
COLUMN 03 Narrative and Authenticity over Localization
REVIEW 06 The Most Beautiful Moment in Life, Pt. 1 (2015, EP)
Album Review | Track Review Intro: The Most Beautiful Moment in Life | I NEED U | Hold Me Tight | Skit: Expectation! | Dope | Boyz with Fun | Converse High | Moving On | Outro: Love Is Not Over
REVIEW 07 The Most Beautiful Moment in Life, Pt. 2 (2015, EP)
Album Review | Track Review Intro: Never Mind | Run | Butterfly | Whalien 52 | Ma City | Silver Spoon | Skit: One Night in a Strange City | Autumn Leaves | Outro: House of Cards
REVIEW 08 The Most Beautiful Moment in Life: Young Forever (2016, Repackage)
Album Review | Track Review Fire | Save ME | Epilogue: Young Forever
INTERVIEW 02 Becoming Musicians Beyond Idols _Brother Su, Composer
REVIEW 09 AGUST D BY AGUST D (2016, Mixtape)
Album Review | Track Review Intro Dt sugA(Feat. DJ Friz) | Agust D | Give it to me | Skit | 724148 | 140503 at dawn | The Last | Tony Montana(Feat. Yankie) | Interlude: Dream, Reality | So far away(Feat SURAN)
REVIEW 10 WINGS (2016, Album)
Album Review | Track Review Intro: Boy Meets Evil | Blood Sweat & Tears | Begin | Lie | Stigma | First Love | Reflection | MAMA | Awake | Lost | BTS Cypher Pt. 4 | Am I Wrong | 21st Century Girl | 2! 3! | Interlude: Wings
YOU NEVER WALK ALONE (2017, Repackage)
Spring Day | Not Today | Outro: Wings | A Supplementary Story: You Never Walk Alone
INTERVIEW 03 Fan Translators: Leaders of Content Distribution in the Age of New Media
_Myungji Chae, Operator of BTS Fan Translation Account
INTERVIEW 04 Consolation for the Distressed Youth
_Hyeong-cheol Shin, Literary Critic

Part 3 BTS the World’"s Most Popular Pop Group
REVIEW 11 LOVE YOURSELF 承 ‘Her’ (2017, EP)
Album Review | Track Review Intro: Serendipity | DNA | Best of Me | Dimple | Pied Piper | Skit: Billboard Music Awards Speech | MIC Drop | Go Go | Outro: Her | Skit: Hesitation and Fear | Sea
COLUMN 04 ARMY’s New K-Pop Discourse
INTERVIEW 05 The Perspective of Korean Popular Music Critics on the BTS Phenomenon
_Chang-nam Kim, Chair of Korean Music Awards(KMA) Selection Committee
REVIEW 12 HOPE WORLD BY J-HOPE (2018, Mixtape)
Album Review | Track Review Hope World | P.O.P(Piece of Peace) pt. 1 | Daydream | Base Line | HANGSANG(Feat. Supreme Boi) | Airplane | Blue side(Outro)
REVIEW 13 LOVE YOURSELF 轉 ‘Tear’ (2018, Album)
Album Review | Track Review Intro: Singularity | Fake Love | The Truth Untold(Feat. Steve Aoki) | 134340 | Paradise | Love Maze | Magic Shop | Airplane, Pt. 2 | Anpanman | So What | Outro: Tear
COLUMN 05 Is BTS Really Popular in the United States?
INTERVIEW 06 The New Mechanism of K-pop Industry_Jeff Benjamin, Billboard’s K-pop columnist
REVIEW 14 LOVE YOURSELF 結 ‘Answer’ (2018, Repackage)
Album Review | Track Review Euphoria | Trivia: Just Dance | Trivia : Love | Trivia: Seesaw | Epiphany | I’m Fine | IDOL | Answer: Love Myself
COLUMN 06 Eolssu: a Presentation of “Korean Authenticity” in K-pop
REVIEW 15 mono. BY RM (2018, Mixtape)
Album Review | Track Review tokyo | seoul(produced by Honne) | moonchild | badbye(with eAeon) | uhgood | everythingoes(with Nell) | forever rain
COLUMN 07 Massive Sing-along in Korean in the Heart of New York
COLUMN 08 The Implication of Grammy Awards Nomination
INTERVIEW 07 A Conversation with a Korean Voting Member of the Grammy Awards
_Hyung-joo Lim, Popera Tenor
COLUMN 09 Beyond “the Greatest Boy Band on the Planet”
EPILOGUE The Missing Link in Media Coverage of the BTS Phenomenon
NOTES
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