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전시컨벤션산업
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전시컨벤션산업

  • 정숙화
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  • 창조와지식
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  • 2024-02-22 출간
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  • 304페이지
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  • 182 X 257 X 18mm
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  • ISBN 9791160037067
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목차

제1장 지식플랫폼으로서 컨벤션과 전시트렌드 변화
제1절 컨벤션산업의 국내외 동향 _13
1. 세계 컨벤션시장 동향 ···························································· 13
2. 한국 컨벤션산업 동향 ···························································· 26
제2절 전시산업의 국내외 동향 _29
1. 세계 전시산업 동향 ······························································· 29
2. 우리나라 전시사업 동향 ························································ 38
제3절 코로나19 이후 컨벤션과 전시의 변화 _43
1. 컨벤션과 전시산업에서 미팅테크놀로지의 역할 ······················ 43
2. ESG 경영과 컨벤션과 전시산업 ············································ 45

제2장 컨벤션산업 개요
제1절 컨벤션 개념정의 및 분류 _52
1. 컨벤션 개념 ·········································································· 53
2. 컨벤션 분류 ········································································· 60
제2절 컨벤션산업의 역사적 배경 및 특성 _65
1. 컨벤션산업의 역사 ······························································· 65
2. 컨벤션산업의 특성 ································································ 71
제3절 전시컨벤션 개최 효과 _75
1. 경제적 측면 ·········································································· 76
2. 사회문화적 측면 ··································································· 76
3. 정치적 측면 ········································································· 77
4. 관광산업 측면 ······································································ 78

제3장 컨벤션산업의 구성요소
제1절 컨벤션산업의 구조 _80
1. 컨벤션산업의 수요와 공급 ····················································· 80
2. 우리나라 컨벤션산업 주관부처 ············································· 82
제2절 컨벤션 수요자(Convention Buyer) _83
1. 기업 ····················································································· 84
2. 협회 및 학회 ········································································· 86
3. 정부 ····················································································· 88
4. SMERF ··············································································· 89
제3절 컨벤션 공급자(Convention Supplier) _90
1. 컨벤션 뷰로 ·········································································· 92
2. 전시컨벤션 시설 ································································ 105
3. 숙박시설 ············································································ 125
4. 컨벤션과 전시행사 기획과 운영을 대행하는 기획사 ············· 126
5. 기타 컨벤션서비스 업체 ······················································ 136

제4장 전시산업의 이해
제1절 전시의 개념 정의 및 분류 _142
1. 전시의 개념 ········································································ 142
2. 전시 유형 ·········································································· 150
제2절 전시의 역사적 배경 및 특성 _152
1. 전시산업의 역사 ································································ 152
2. 세계엑스포(World Expo) 역사 ··········································· 154
3. 우리나라 전시역사 ······························································ 169

제5장 컨벤션과 미팅테크놀로지
제1절 미팅테크놀로지 _178
1. 미팅테크놀로지의 개념 ······················································· 179
2. 미팅테크놀로지 특징 ··························································· 182
3. 미팅테크놀로지 유형 ··························································· 184
제2절 행사단계별 미팅테크놀로지 유형 _198
1. 행사전(Pre-event) 활용 솔루션 ········································· 198
2. 행사 중(At event) 활용 솔루션 ··········································· 201
3. 행사후(post event) 활용 솔루션 ······································· 205
제3절 컨벤션과 미팅테크놀로지의 발전방향 _206

제6장 국제행사 유치마케팅
제1절 국제행사 유치지원제도 _210
1. 국제회의 유치개최 지원체계 ··············································· 210
제2절 국제행사 유치절차 _214
1. 유치조건 검토 ··································································· 216
2. 유치방침 결정 ····································································· 218
3. 유치업무 실행 ····································································· 218

제7장 컨벤션기획 및 운영
제1절 기획 및 홍보 _224
1. 컨벤션기획 ········································································· 224
2. 컨벤션 홍보 ······································································· 228
제2절 등록·숙박 _229
1. 등록 ··················································································· 229
2. 숙박 ··················································································· 237
제3절 공식행사와 사교행사 _241
1. 공식행사 ············································································ 241
2. 사교행사 ············································································ 242
3. 식음료 ················································································ 243
제4절 관광·수송 _245
1. 관광 ··················································································· 245
2. 수송 ·················································································· 247
제5절 회의·전시 _249
1. 회의 ·················································································· 250
2. 전시 ··················································································· 254
제6절 의전 _260
1. 의전의 정의 ········································································ 260
2. 컨벤션 의전 ······································································· 260

부록
[국내 컨벤션 유관기관] _268
[해외 컨벤션 유관기관] _270
[컨벤션 관련법률] _277
[전시 관련 법률] _290
참고문헌 _298
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