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게이미피케이션 개론

게이미피케이션 개론

  • 김정태 저
  • |
  • 홍릉과학출판사
  • |
  • 2022-10-12 출간
  • |
  • 398페이지
  • |
  • 188X257X30mm
  • |
  • ISBN 9791156000617
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CHAPTER 01 게임 vs 게이미피케이션
01 게임과 게이미피케이션 ··················································································· 5
02 게이미피케이션 정의 ····················································································· 13
03 게이미파이어(Gamifier)가 세상을 바꾼다. ················································ 20
04 에필로그 ········································································································· 23

CHAPTER 02 진화하는 게이미피케이션
01 게임과 게이미피케이션의 태동 ···································································· 28
02 명시적 게이미피케이션, 그 시작 ································································ 35
03 게이미피케이션의 변곡점 ············································································· 44
04 게이미피케이션의 분류 ················································································ 49
05 에필로그 ······································································································· 54

CHAPTER 03 게이미피케이션 프로세스
01 게이미피케이션은 유행어? ··········································································· 59
02 게이미피케이션의 과정 ················································································· 61
03 재미와 플레이어 ···························································································· 76
04 에필로그 ········································································································· 81

CHAPTER 04 인터페이스와 게이미피케이션
01 인터페이스의 진화 ························································································· 85
02 게이미피케이션 인터페이스의 정의와 특징 ··············································· 96
03 게이미피케이션 인터페이스의 진화 ·························································· 100
04 에필로그 ······································································································· 106

CHAPTER 05 플레이어 경험디자인
01 플레이어의 경험(PX)을 디자인하라 ··························································· 109
02 게이미피케이션의 주인공 플레이어(Player) ············································· 114
03 플레이어의 행동 ··························································································· 116
04 플레이어들 타입과 그들의 행동 ································································ 123
05 플레이어 경험 증진 방법 ············································································ 134

CHAPTER 06 플레이어 인게이징 원리
01 플레이어의 심리와 페르소나 ······································································· 145
02 플레이어들이 참여하는 이유? ··································································· 150
03 플레이어들은 왜 재미있어 하는가? ·························································· 160
04 플로우(flow, 몰입)에 대하여 ······································································ 164
05 플레이어 인게이징(Engaging) ··································································· 169
06 에필로그: 플레이어들에 대한 이야기 ························································ 173

CHAPTER 07 상호작용성과 게이미피케이션
01 상호작용성의 접근법과 관점 ······································································· 178
02 게이미피케이션에서의 상호작용성 접근방법 ··········································· 180
03 관점에 따른 상호작용성 ············································································· 183
04 게이미피케이션 서사성과 세분화된 상호작용성 ······································ 186
05 게이미피케이션 상호작용성 분류 ······························································· 191
06 에필로그 ········································································································ 199

CHAPTER 08 메커닉스와 문제 인식
01 게임메커닉스(Game Mechanics)의 이해 ················································· 203
02 게임메커닉스의 속성 ·················································································· 209
03 게이미피케이션 디자인 시작 ······································································ 214
04 문제 분류 ······································································································ 218
05 문제 인식과 게임의 목표 ··········································································· 222
06 문제 인식에 대한 이야기 ··········································································· 226

CHAPTER 09 게임화 요소 결정하기
01 단계별 세부목표 메커닉스 ·········································································· 232
02 보상메커닉스 결정하기 ··············································································· 237
03 프로세스 요소 결정하기 ············································································· 240
04 게임 요소의 선택과 활용 ··········································································· 244
06 게임 요소 결정에 대한 이야기 ·································································· 253

CHAPTER 10 게임화 규칙(룰) 생성하기
01 게임 요소의 조합: 단계별 세부목표 ························································· 258
02 게임 요소의 조합: 보상 ·············································································· 261
03 게임 요소의 조합: 프로세스 요소 ····························································· 268
04 게임메커닉 루프(Game Mechanic Loop) ··············································· 277
05 게임메커닉 만드는 이야기 ········································································· 282

CHAPTER 11 게이미피케이션 실제_건강
01 게이미피케이션@건강(Diet) 체크시트 디자인 실습 ································ 288
02 건강과 웰빙의 게임화(Gamification of Health) ····································· 299
03 디지털 치료제 게이미피케이션 ································································· 304
04 실제 게이미피케이션 만드는 이야기 ························································ 309

CHAPTER 12 게이미피케이션의 실제_교육
01 게이미피케이션@교육 체크시트 디자인 실습 ······································· 315
02 칸 아카테미(KHANAcademy) ······························································· 324
03 세계 언어 학습 게이미피케이션 듀오링고(DuoLingo) ······················· 333
04 교육 현장에 게이미피케이션 적용하기 ················································ 338

CHAPTER 13 누구나 게이미피케이션을 한다.
01 미래의 학교와 게이미피케이션(School Gamification) ······················· 344
02 마케팅 게이미피케이션(Marketing Gamification) ······························ 352
03 정부 정책의 게임화(Gamification of Government) ·························· 362
04 근로 효율의 게임화(Employee Engagement) ···································· 370
05 창작활동(Creative Activity) ·································································· 375
06 현실에 있는 게이미피케이션 이야기 ···················································· 378
참고문헌 ··········································································································· 381

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